With the fast growing Chinese online shopping market, Dangdang is already a widely know e-commerce brand in China. In May, Beijing Eye produced a tv-commercial for Dangdang for its special summer sale.

Directors: He Ning & Wang Xile

The biggest challenge for us was time. We had only 15 days from the creative idea was confirmed until the final delivery of the work. For a spot which also required heavy post production we needed fast decision making and efficient coordination between us, the agency and client.

For this job the Beijing Eye team handled all production including assembling of creative crew, model casting, transportation of props, set-build, on-set coordination and post-production. The TVC team worked dedicated and tirelessly during these two long weeks with only very little sleep. Thanks to them we managed to hand in the finals all in due time.

Visit our production page and see the final result.